Star players become comic book heroes in Hyundai A-League launch campaign

October 11, 2019 9:30

The Hyundai A-League has released a new campaign for its 2019/20 season, continuing its ‘Where Heroes Are Made’ brand platform that launched last year.

The ads seek to capture the atmosphere of attending an A-League match, with animations turning star players into comic book-style heroes.

The OOH campaign involves a series of ads which each feature one of the ‘hero’ players.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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1 COMMENTS

Helen Lovejoy 12 Oct 19

As an avid a-league fan, congratulations to those involved! A great campaign providing the league exactly what it needed.

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Star players become comic book heroes in Hyundai A-League launch campaign

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