Starburst drops colour from packing in charity initiative

Starburst is dropping most of the colour from its packaging as part of a message that it is giving colour to sick children’s lives.

The campaign, created by Clemenger BBDO, is backed by an ad featuring kids enjoying a paint fight.

The unusual strategy is part of a tie-up between Starburst and Camp Quality, which helps Australian families affected by cancer. Teens from Camp Quality feature in the “Colour Fight” commercial.

The three month campaign will run across TV, online and point of sale  until April.


  • Marketing Director: Andrew Leakey, The Wrigley Company
  • Account Management- Peter Randeria, Anna Holmes, Rekishia Jessup
  • Copywriter- Alex Derwin
  • Art Director- Heather Sheen
  • Executive Creative Director – Richard Maddocks
  • Media- OMD (Alex Houghton, Ben Sjogren, Andrew Mulrenan)
  • Print production- Melissa Scurry
  • TV producer- Laura O’Connor
  • Account Planner – Al Crawford, Ryan O’Connell
  • DIRECTOR: Husein Alicajic
  • PHOTOGRAPHER: Danny Eastwood

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