Starcom Australia expands leadership team

Media agency Starcom Australia has announced two key appointments to its leadership team, with Scott McCaffrey joining as chief client and growth officer and Jacqui Purcell promoted to national head of planning.

With over 20 years of experience in client service, McCaffrey will be responsible for developing and executing strategies that elevate the quality of service for existing clients.

As part of the executive leadership team, he will also identify and present tailored solutions that align with prospective clients’ business objectives and lead the agency’s senior client leadership team.

Starcom Australia CEO Nick Keenan said McCaffrey’s extensive background in brand and media strategy will be instrumental to the team.

“I have every confidence that Scott’s leadership will inspire us to reach new heights and unlock exciting opportunities for Starcom Australia.”

On his appointment, McCaffrey said: “’I am delighted to join a team that truly believes in the power of our new strategic positioning of ‘Move People, Move Business’. I’m excited to evolve our client relationships, infusing them with empathy, innovation and a shared commitment to transformative growth.”

Jacqui Purcell and Scott McCaffrey

Meanwhile, Purcell will step into the newly created role of national head of planning, promoted from her previous position as client services director.

She will lead Starcom Australia’s planning function across all media channels, driving innovative strategies that maximise clients’ media investments, channel mix and key product integrations to deliver high-performing results in line with business needs.

On Purcell’s promotion, Keenan added: “Jacqui brings a wealth of experience to the table, having led planning capabilities in craft leadership roles prior to joining us at Starcom Australia.”

Purcell said she is “extremely excited” to return to Starcom Australia following maternity leave.


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