Starcom retains Snooze’s media account
Starcom has retained Snooze’s media account after a competitive pitch process.
The media agency has handled Snooze’s media planning and buying for over 10 years and will continue to be its media agency of record.
Starcom will be responsible for the bed and bedroom furniture retailer’s business partnerships, measurement, media planning and media buying.
Simon Beaty, managing director at Snooze, said in a statement: “Starcom has been a trusted partner for over 10 years and we are pleased that this relationship is continuing. We look forward to working with the team at Starcom to grow the Snooze brand and deliver exceptional customer experiences.”
Stuart Jaffray, managing director at Starcom Melbourne, added: “Snooze has experienced first-hand our ability to create proactive value for our clients through a deep understanding of the customer, brand and connecting media with business outcomes. We are delighted to continue to partner with Snooze to drive short term business objectives in parallel with building long term brand equity.”