Starcom Sydney appoints Sue-Ellen Osborn as trading director as Tina Gavros joins Publicis
Media agency Starcom Sydney has appointed Sue-Ellen Osborn as its new trading director, replacing Tina Gavros.
Osborn previously worked at ZenithOptimedia Group as its group business director for two years, with ZenithOptimedia not replacing the group business director role.
Sue-Ellen Osborn starts her new role on May 1
Osborn said in a statement: “I’m really excited to take on this important role at Starcom leading the agency’s trading and investment team. The media sector is increasingly complex to navigate and we aim to ensure clients receive the best advice and media channel choices to drive effective business outcomes.”
Osborn is replacing Gavros as she moves to Publicis Media Exchange
Gavros, who previously held the Sydney trading director role at Starcom for over 17 years, is joining Publicis Media Exchange in the newly created role as commercial director.
“After working with Starcom for 17 years this is an exciting new challenge for me and an opportunity to bring my experience in investment to the group. PMX plays a pivotal role in not only maximising efficiencies for clients but offering new opportunities as media owners drive innovation across their brands,” Gavros said in a statement.
Managing director of Publicis Media Exchange, Sarah Keith, said: “Having worked with media owners, I have seen first hand how Tina operates and I admire and respect her approach. Her experience will be invaluable as we grow the investment practice that supports the Publicis Media brands.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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