Starcom wins $10m Treasury Wine Estates account

September 24, 2014 1:39

Media agency Starcom Melbourne has won the media account for the $10m Treasury Wine Estates, Mumbrella can reveal.

The Melbourne based company, which owns brands such as Penfolds, Fifth Leg, Lindeman’s and Wolf Blass, pitched its media business back in August.

The account was previously held by MediaCom melbourne with the shortlist also thought to have included Initiative and PHD.

A spokesman for Treasury Wine Estates declined to comment but sources close to the pitch have confirmed the appointment.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics