Treasury Estate Wines pitches $10m media account

August 1, 2014 12:46

Treasury Estates Wines is pitching its $10m media account, Mumbrella can reveal.

The Melbourne based company, which owns brands such as Penfolds, Fifth Leg, Lindeman’s and Wolf Blass, is thought to be down to a shortlist of agencies including Initiative, Starcom, PHD and incumbent MediaCom.

All agencies contacted declined to comment.

The pitch coincides with the recent departure of MediaCom Melbourne MD Peter Barrie, who announced his departure last week.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics