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Start-up agency Bondi Advertising unveils first TV work

Bondi Advertising has unveiled its first TV work since launching this year, collaborating with Fox Sports Digital to promote its Fantasy World Cup competition.

The ads produced in-house by Fox Sports Digital, with Bondi Advertising involved in the concept and script creation, are airing on Fox Sports.

It features Fox presenters and former Socceroos players Robbie Slater and Mark Bosnich.

Fantasy Football allows users to manage or coach their dream virtual football team. Fox Sports also runs Fantasy NRL and Fantasy AFL.

The agency’s executive creative director, Steven Thomson, is the son of late Socceroos coach Eddie Thomson.

Bondi Advertising, which was set up by former TBWA Chiat Day associate creative director, Thomson and former Moon Design creative director, Jonas Allen, recently launched a campaign for foundation client Mavi Jeans.

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