Sydney Airport launches teaser ads with fictional medical condition, Pre-Flight Tension
Sydney Airport has launched a million-dollar ad campaign to promote the new food, beverage and retail offering at its international terminal.
It is the first work to come out of Frost since it was appointed to handle the brief.
Dear MaP and Agency,
I’m fine with the flying itself, it is the gouging one endures with anything Sydney Airport related (parking, food etc) that causes the tension and stress. I thought that insight may have come out in your research.
the truth is that without the price gouging $500m improvements probably not possible
I only saw the online campaign and it really annoyed me that Sydney Airport wasn’t revealed as the advertiser – it’s completely anonymous. It’s actually quite clever, but this destroyed it for me.
very clever idea. I think I actually cause most of my own pre-flight tension. To the whingers above – get a grip – it’s advertising! Coke doesn’t add life and red bull does not really give you wings either…
Such an insight. It sure has crystallised my engagement! wtf?
wow.. what a waste of money!! Stick to design Frost, strategy obviously is no strength… “Consumers were telling us that they find departing for a holiday abroad really stressful, reaching a crescendo at the airport.” If the product offering that exists there currently has done nought to offset that stress, how will the addition of more commercial clutter improve it??