Starts at 60 launches new branding across digital networks

Digital media platform for mature-aged Australians, Starts at 60, has re-launched with new branding across its websites, social pages and content offerings.

The new logos aim to bring the brands to life and represent their top position in the over 60s market.

Rebecca Wilson, CEO and founder said it was “time” for a new brand look.

“It was time for a modern new look, aligned with our engaging voice for this emerging and powerful generation, the most disruptive in history,” said Wilson.

Starts at 60 now has the tagline ‘Forever Young’.

The brand has also launched a new logo for Travel at 60, its travel media site and marketplace. With the tagline, ‘It’s Your Turn’, Travel at 60 aims to speak to over 60s who watch their children travel.

Starts at 60 has also rebranded its Books at 60, Style at 60 and Healthy at 60 brands which currently produce native content.

“We’re now 86% ahead of our nearest competitor [in page view traffic] in the mature digital market, with our audience engagement exceeding 40% engaged like ratios, a level unheard of by most media outlets,” said Wilson.

“This brand will allow us a lot more visibility in social, and the colours, style and energy has everyone excited.”

UPDATE: The original article implied Starts at 60 was ahead of its nearest competitor in the overall market, when in fact the quote and statistics related to social media engagement and use of Facebook Instant articles. This has now been clarified.


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