Stellar retains Taste of Sydney account
PR and marketing communications agency Stellar Concepts has retained the Taste of Sydney account for this year.
The announcement:
Friday March 4 2011 –
PR and marketing communications agency, Stellar* Concepts, is working with Brand Events Australia again on their popular Taste of Sydney event.
After executing a hugely successful PR campaign for Taste of Sydney in 2010, Stellar* has retained the account for the 2011 event, to be held next weekend (10-13 March) at Centennial Parklands.
Brand Events re-appointed Stellar* last November to drive media relations and publicity for the event, an integral part of selling tickets and attracting premium exhibitors and sponsors. Since then Stellar* has generated over 100 pieces of coverage across on-target traditional and online media and is consulting on the social media approach and executing a blogger relations campaign, focused on pre-event engagement and opening night.
Stellar* was chosen for the account due to its proven experience in the food and beverage industry with current clients including Suntory (Cointreau, Stoli and Remy Martin); Batlow Apples; Cafe Sydney; and Merivale.
Source: Stellar Concepts press release
