Stephanie Rice loses Jaguar endorsement over ‘faggots’ tweet

It didn’t even take 140 characters for swimmer Stephanie Rice to lose her lucrative Jaguar endorsement – 20 did the trick.

Her late night Twitter commentary – “Suck on that faggots” following the Wallabies victory over South Africa – created unwelcome PR coverage for sponsors Jaguar, Davenport, SunRice and Seven.

And this morning, Jaguar said that it had ended its relationship with the Olympic gold winning swimmer.

Jaguar Australia’s marketing and public affairs manager Mark Eedle was quoted today as saying: “We made a decision yesterday, and we’ve terminated the agreement with her. We will be taking the car that she’s been using back.”

At the time of posting, Jaguar had not responded to Mumbrella’s request for comment.

Yesterday Rice issued a statement on her website saying: “I made a comment on Twitter on Saturday night in the excitement of the moment. I did not mean to cause offence and I apologise.”

This morning Rice’s website still says this about Jaguar: “Jaguar and Stephanie have a lot in common…”


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