Stephen Farr joins Orion Trading
Stephen Farr, Steve Jones
Orion Trading has hired Stephen Farr, previously managing director of Active International and prior to that he was a partner at media specialist, Shipley Webster Farr.
The announcement:
January 16, 2012: Orion Trading Managing Director Steve Jones has announced the appointment of Stephen Farr, one of the Australian media industry’s most experienced corporate trading executives.
Farr will join Orion Trading, the corporate trading division of Mediabrands Australia, and work closely with Jones on accelerating Orion’s market share of the corporate trading sector. Corporate Trading (Barter), allows participating companies to utilise excess inventory to improve advertising outcomes by part funding media programs, thereby creating a better return on investment.
In his previous role as Managing Director of Active International, Farr was credited with leading a major expansion of their Australian business. Prior to Active International Farr was a partner in media specialist Shipley Webster Farr and prior to that held senior positions in International and local media agencies.
“Stephen Farr is a highly respected and experienced executive in corporate trading and the media industry generally,” said Jones. “Bringing him on board at Orion gives us greater market penetration and flexibility in structuring arrangements for clients and the media.”
Henry Tajer, executive chairman of Mediabrands Australia, said corporate trading did not attract the frequency of attention of many other media channels. “Corporate trading is a niche business that often solves major problems for clients looking to monetize existing inventory and extend media campaigns,” said Tajer. “Stephen Farr will make significant contributions to the Orion business under Steve Jones leadership and I am looking forward to the outcomes of their combined efforts.”
Stephen Farr, who has been operating his own consultancy business since leaving Active International, said he was attracted to joining Orion because it allowed him to share his vast corporate trading experience with a very focused organization, within what has rapidly become a highly competitive market sector. “I have known and respected Steve Jones for more than 20 years in the media business and the opportunity to work with him to grow the Orion product, represents a very exciting challenge for me.”
Source: Orion Trading press release
