Havas ECD Steve Coll to join Droga5 Sydney

steve coll euro rscg ecdSteve Coll is set to take the creative helm of Droga5’s Sydney agency as part of a restructure, with the executive creative director set to leave Havas after three and a half years.

Coll has been a central part in the reinvigoration of Havas, formerly known as Euro RSCG, spearheading a range of bold and innovative campaigns for the agency including the Virgin Mobile ‘Fair Go Bro’ and Durex ‘Fundawear’ work, with the Sydney office the most-awarded of the Havas network at last year’s Cannes Lions.

Havas was recently appointed to the Defence Force Recruitment account while Droga5 looks set to lose much of its grip on the Woolworths account after Leo Burnett was added to the roster.

The restructure will also see founding creative partner and ECD Duncan Marshall taking on a regional role working across Droga5 partners with William Morris Endeavour and IMG.

Agency founder David Droga has also been in Sydney this week for the Global Marketer Conference event. Earlier this year the agency lost creative director Cam Blackley, who moved to BMF to become the executive creative director there.

Havas Worldwide Australia CEO Anthony Gregorio said: “Whilst Steve has been a big part of our renaissance, our mantra has always been based around team effort, and our success has been achieved through the group working closely together to deliver the very best for our clients.”

Coll joined Havas in 2010, having previously worked as creative group head at AMV BBDO.

““Naturally, I am sad to be leaving Havas. I’ve had the privilege of working with some wonderful people and fantastic clients over the last three and a half years. I’ve also enjoyed being part of a big turn around,” he said.

“There’s no question this is the most exciting time to work in this business, and there are few more exciting companies than Droga5.

“As I’ve demonstrated at Havas, I believe the greatest value for clients comes from ideas that live beyond advertising in the news feed and news media. For example, ‘Fair Go Bro’ for Virgin Mobile, Durex ‘Fundawear’, ‘Kill or Save Louie the Fly’, or The Most Powerful Arm.”

Coll was named Havas Creative Group ‘Person of the Year’ at the Havas Group’s global leadership meeting in New York at the start of the year.

David Nobay, creative chairman and one of the founders of Droga5 Sydney, said: “Duncan doesn’t leave an easy seat to fill, but in Steve, we’ve found someone who’s proved a steely ambition to push innovation over the finish line, tied to a naturally infectious curiosity that makes him a natural fit for our management line-up.

“I couldn’t be more excited at the possibilities his arrival means for our clients’ brands.”


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