Steven Seagal fronts Carlton Dry contest
Steven Seagal is the second 1990s action star this month to feature in a new Australian ad campaign.
After Jean Claude Van Damme’s appearance promoting Sony DVDs, Carlton Dry is using Seagal to front its campaign offering consumers the chance to have him appear in a three minute movie of their story.
The ‘Legends of the Dry’ campaign was created by Clemenger BBDO Melbourne, which was also behind last week’s launch of the new Pure Blonde campaign.
What the? It looks like someone in a Steven Seagal mask, covered in make-up, wearing a fat suit.
@foobar – apparently you pack it on when you’re no longer fighting Tommy Lee Jones on a battleship
haha love it.
XXXX thats Gold!
No offend, but Van Damme is always the better man!
yes van damme all the way x
Is that a rubber mask or actually him? This is a serious question.
yeah I must admit I thought it was a spoof when I first saw it…..he looks like a tired old animal that has been kept in the circus for too long…..
This is awesome. Great idea and fly-kicks JCVD in the balls! (even though he got the first punch in.) Well done guys.
brilliant.
not the first time he has sold quality products!
https://www.youtube.com/watch?v=IId64OJdCKM&feature=player_embedded
Music DVD’s available too.
http://www.stevenseagal.com/music.html
He doesn’t look so “Hard to Kill” now does he …
Oh man, it just gets worse and worse. Does anyone think that anyone is going to be moved by that rubbish? Is it real or is it memorex? Was it a man eating a sausage or a sausage eating a sausage? What is happening to our industry??
This is a funny idea, badly executed. Segal playing you is funny.
Seagal’s more wooden than the bridge he blew up with the sausage.
Seagal is the wrong spokesman for an alcohol brand. The guy (edited by Mumbrella for legal reasons). Surely not a good fit.
Seagal can do it all – even reggae: https://www.youtube.com/watch?v=3v4-zYghodc
Billy C, I thought the same thing!
The guy is known in the industry for being unfit and is so out of form with his martial arts that he has accidently hurt people with choreographed moves on set. He also (edited by Mumbrella for legal reasons). More damaging to the brand then what it’s worth.
This has just made me laugh. I can’t believe that Seagal is this…this creature that is on the ad. Fabulous – convinced it was a spoof as well – for me it was about the ‘fake’ hair. Um wow?
No seriously, is it someone in a Steven Seagal mask, covered in make-up, wearing a fat suit?
In Steven’s defense he is hardly known for his expressiveness
Glad Truth-Serum could contribute to this
…..we conducted some quick research on Seagals awareness, appeal and association, which came up trumps!
…..we conducted the research to test Seagal’s awareness, association and appeal…came up trumps!
And you numb skulls thought the explosion was from the sausage? Tsk tsk…
Yes Steven Seagul is tough – I wonder how many plastic surguries he went through?
when he doth or not doth cometh for his chi appointment I promise I will always be ready regardless.peace to all Ha!
When in doubt use an ageing celeb. Great aussie creative breakthrough
I like that ‘Library Music’ has been credited here. I’m sure the library would appreciate that.
Sounds like his reputation is under siege…
Honestly thought it was a fake at first. Man has he let himself go. Lucky Carlton Dry is low carb.
Isnt he a legit cop now? I thought he had a show about it.
It’s also a chance to win a trip to LA for you, 3 mates and $4000 spending money.
Hi Tim.
This credit: Production Company: Curious Films / Station
Should be this: Production Company: Curious Film
An Australian company produced this commercial in Vancouver.
Wait till you see the snake spot…. Its dynamite!
Thank you.
-Pete Grasse / EP @ Curious Sydney
I had 4 mates over for a beer, they where quite impressed by my painting and staining of the house and furniture, i told them i painted that and stained the cabinet in the corner, at the time i was telling the story the wife walked in the kitchen and said mmmm what can i get tim to stain next…..i said the “bedsheets”!….she just said nothing and left the room, the guys where in stiches, one mate actually sprayed his beer all over my face…priceless!
Who would want that tired old piece of leather playing them in a short-film?
Not convincing! Better if you had me in the ad. – could just about guarantee I’d sell
more of your product than “seagull” will.
Segal is the MAN you wouldn’t say those things to his face you RETARDS! He would thrash van Damme and make him cry!!! Go Steven Segal You RULE!!!
i like Segal too, but Chuck Norris would still kick the most butt even if he had no feet!
Does anyone else have a problem with a fat guy in a beer ad?
Yep Norris is good but they are different styles I don’t think either would get away without some body parts hurting! I wonder what the name callers would do if they came face to face with Segal!! I know for one thing if he told me to jump I wouldn’t ask how high I would just start jumping! Check out his history b4 you bag him people!! I think now he is about 7th Dan Black ,if he hit you, I don’t think you would wake up for a long time! If at all!!!
(Edited under Mumbrella’s comment moderation policy)!!!