Stevie Jacobs to host breakfast across Nine’s music stations 2UE, 4BH, 6GT and Magic
Nine has opted for a nationally-aired breakfast show across its second string metro radio network.
The links will be pre-recorded by former Today show weatherman Stevie Jacobs. The show will air on AM on 2UE in Sydney, 4BH in Brisbane, and Magic in Melbourne, and on digital DAB on 6GT in Perth.
Nine Radio brought back the legacy stations this year to replace Macquarie Sports Radio.
Jacobs will be on the airwaves from 27 April
Nine had inherited Macquarie Sports Radio from Macquarie Media when it took full ownership of the radio network. Nine then paused the sports stations in October 2019 – well before COVID-19-related sport shutdowns – after subdued ratings.
In the radio ratings released on 1 October last year, Macquarie Sports Radio had a 1.1% share in Sydney. In its first reappearance in the ratings in 2020, 2UE recently had a 0.7% share.
Nine is now attempting to bolster its radio offering, bringing in Jacobs, who previously delivered the weather for Nine’s breakfast TV program, Today.
He did, however, previously work in radio, presenting a Top 40 countdown for Sky Radio between 1994 and 1996, which was syndicated to over 52 radio stations.
News weather and travel will be inserted live into the pre-recorded show.
Nine Radio’s head of content Greg Byrnes said he was thrilled to have Jacobs hosting the revamped music stations.
“He’ll be heard between 6am and 10am each weekday, playing the best music from the 70s, 80s and 90s, along with classic album tracks,” Byrne said. “And his breakfast show will include the very latest news, sport, weather and traffic from the Nine Radio newsroom.”
Jacobs said: “I’m a huge fan of radio and can’t wait to dive into the classics from the 70s to the 90s across our four music stations.”
Nine’s first string radio network is based on a talk format, including market leaders 2GB in Sydney and 3AW in Melbiourne.
Seriously this is not a strategy this is another example of TV people trying to play radio. What, this guy did a syndicated show on sky radio back in the 90’s. WOW that’s radio cred just there!!!!
Poor old Greg Byrnes has to say how thrilled he is.
This will up on the same heap that Rove did over at SCA?
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