Stockland launches ‘Enjoy the Christmas Cheer’ campaign via Host/Havas

Stockland has released the next chapter in its annual Christmas campaign, which celebrates the resilience and resourcefulness of its retail town centres throughout a difficult year and encourages people to enjoy the Christmas cheer.

The campaign went live today, 12 November, and will run across owned channels, paid social media, in-store activations, retail, out-of-home media screens and an AR-driven game. It will also feature across YouTube and Spotify, with a dedicated playlist titled ‘Hear the Christmas Cheer’ to help customers to celebrate no matter where they are.

This year’s campaign focuses on beating the inherent problem of ‘spreading’ Christmas cheer in a time of face masks and hand sanitiser, where the word ‘spread’ has an altogether different meaning.

Stockland general manager customer and group marketing, Ben Allen, said: “This campaign is a chance to reflect on and celebrate the incredible strength, creativity and resilience that Australian retailers and communities have shown throughout 2021.Christmas is a magical time where people come together to experience and share joyful moments.

“We are proud to be a place where people can come to find and enjoy all kinds of Christmas Cheer, whether it is discovering something delightfully unexpected in an augmented reality experience, creating timeless memories, or ticking things off your Christmas list.It was terrific to work in partnership with the team at Host/Havas to bring the third instalment of the campaign to life.”

Host/Havas executive creative director, Jon Austin, said: “We always have a lot of fun showing how Stockland’s inclusive and relentlessly optimistic spirit can make every Christmas special, no matter what the challenge.

And that spirit has never been more relevant than in 2021, which has challenged us in so many ways. The fact that even our most popular Christmas phrases have been impacted was a notion we couldn’t go past.”

Credits:

Client: Stockland
General Manager, Customer and Group Marketing: Ben Allen
National Manager, Brand, Marketing Communications and Web: Georgia Thomas
National Commercial Property Marketing Manager: Brooke Lee
National Campaign Manager, Retail: Ametis Croft
Regional Marketing Managers, Retail: Louise Moore and Wendy Mulligan

Creative Agency: Host/Havas

Media: AKQA Media

Production company: Mighty Nice

Sound: Song Zu

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

topics Ben Allen Christmas campaign Enjoy the Christmas Cheer Hear the Christmas Cheer Host/Havas jon austin Stockland

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