Stockland tells Australians to pay it forward this Christmas

Australian property development company Stockland has encouraged Australians to recognise their neighbours and pay it forward this Christmas.

The ‘Give a Little Christmas’ campaign created by CX agency Lavender sees a neighbourhood community give anonymous gifts to their neighbours as a way of paying it forward.

The ad sees an elderly couple receive a gift for being the best singers, a dog get a bone for being the best dog and a mother getting a gift for being the best chef.

Ben Allen, general manager of marketing at Stockland, said in a statement: “At Stockland, we believe Christmas is a special time for friends and families, but also for whole communities to come together.

“The insight that drove this year’s campaign was that while there is often a lot of preparation that goes into making a wonderful Christmas day, some of the little magic moments can come from unexpected gifts or thoughtful actions from the people around us.

“We wanted to start a community movement by gently encouraging our customers to spread their Christmas spirit a little wider this year by surprising someone during the holidays.

“Whether it’s helping your neighbour with their lights, extending your Christmas lunch guest-list or baking enough pudding for the whole street, December is about those little acts of unexpected kindness that really bring everyone closer.”

The campaign will roll out across social, digital, print and radio.


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