OMD wins Suncorp’s media account

Omnicom’s OMD has been appointed Suncorp’s master media agency to manage the media planning and buying for the group’s brands including Suncorp, AAMI, GIO and Apia.

Mumbrella understands WPP’s MediaCom and Publicis Media were also involved in the pitch process.

OMD has won the media duties for Suncorp

Suncorp confirmed it was pitching its media account in August this year.

In March last year Suncorp consolidated its creative and media agency arrangement with Publicis Groupe.

After winning the account, Publicis created a bespoke model and used a team made up of talent from across various agencies in the group.

Since then, Suncorp put APIA’s creative account out for pitch after announcing it would no longer be working with DDB Melbourne.

Suncorp’s appointment of OMD comes six months after the financial services provider hired former M&C Saatchi GM Mim Haysom as its executive general manager of brand and marketing.

One month prior the company launched its new brand platform ‘Money with Sunny’.

The win for OMD comes just a couple of weeks after its Sydney managing director Yvette Mayer announced she would be departing the agency to focus on her essential oil business.

In August, OMD Australia appointed Sian Whitnall as its chief digital officer.

Last year, the agency managed to win the media duties for SimplotBeiersdorf, Qantas and McDonald’s.

OMD’s clients include Qantas, Roadshow Films, McDonald’s, Target, Beiersdorf, eHarmony, Simplot and Bacardi.


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