Stop moaning about the lack of creativity and learn to see it
Creativity isn’t dead, advertisers and marketers just need to learn how to open their eyes and see it where you’d least expect, argues Dave Trott.
Everyone grumbles about the lack of creativity.
But creativity is all around us if only we’d learn to see it.
In 2011, Bank of America foreclosed on Warren and Maureen Nyerges’ house in Georgia. This was a misunderstanding because they’d paid for the house in cash.
