Storage King unveils rebrand via The Garden Agency

Zanda Wilson

March 2, 2021 10:52

Self-storage company Storage King has unveiled a full rebrand which includes a refresh of its logo, as well as a new brand positioning: ‘The kings of storage, moving & more’.

Storage King has been in the market for 22 years and has over 180 locations in Australia and New Zealand, and CEO Michael Tate said the refresh and new tagline was about positioning the business for a customer-focused future.

“The concept of making the customer the centre of everything we do is a strategic shift. The brand refresh helps this by bringing something new to our staff, our owners, and ultimately our customers,” he said.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Blood Communications Jodie Metaxiotis Michael Tate Storage Storage King The Garden Agency

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Storage King unveils rebrand via The Garden Agency

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