‘Stories start here’ is new positioning for Herald-Sun

Melbourne’s Herald-Sun tonight launches a new brand campaign with the fresh positioning line: “Stories start here”.

The first ad in the campaign, created by AJF Partnership, focuses on the News Ltd paper’s fantasy football game SuperCoach.

As well as TV, the campaign runs across print, outdoor and retail point of sale.

Peter Blunden, MD of The Herald & Weekly Times, said the ad promoted the Herald-Sun brand rather than individual print and digital products. He said: “It signifies where we are headed. Victorians can enjoy the Herald Sun on any platform, at any time.”

HWT marketing director Monica Kent-Giles said: “Joe Scudieri, our 2010 SuperCoach winner, was also a wonderful sport and we wish him all the best with his aim to go back-to-back and take the SuperCoach title home two years running.”

Actor and screenwriter Brendan Cowell and actress Kat Stewart voice the new TV campaign.


  • Herald & Weekly Times marketing director, Monica Kent-Giles
  • Deputy marketing director, Ben Godkin
  • senior marketing manager, Jessica Young
  • Creative Agency: AJF Partnership
  • Creative director, Adam Francis
  • Senior copywriter, Glenn Dalton
  • Senior art director, Andy Jones
  • Account director, Jayne Brady;
  • Account manager, Symon VanHaalen
  • Production Company: Piglet Productions
  • Director, Robby Douglas-Turner
  • Producer, Tony Ashmore
  • Media Agency: Mindshare
  • Account director, Debbie Tsiros
  • Manager, Rachel Hutchings

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