Dr Mumbo

The Stormys: PRs salute their favourite journos

stormy award winnerThe relationships between PRs and journos can often be a little fraught, so in the spirit of peace and friendship one Sydney-based agency has come up with its own awards, The Stormys.

Last week the 13 winners in categories including ‘Most approachable TV producer’, ‘journalist that best featured our client’, ‘best blogger’ and ‘journalist we’d most love to employ as a PR’ received the surprise trophy in the post.

And the initiative seems to have caught on, with Wordstorm PR pledging to collaborate with other agencies next year to reward their best contacts.

The winners:

Fiona Baker from Body + Soul – The journalist that best featured our client

Carly Odonovan from TODAY – The most approachable TV producer

Olivia MacKinnon from Beauty Heaven – The most enthusiastic journalist

Andrea Zanetich from Fox In Flats – Best blogger

Berlinda Conti from The West Australian – The most approachable journalist

Bonnie Cleaver from Prevention – The best email responder

Michelle Vellacott & Rhys McPherson from Australian Retailer – The publication that best supports our clients

Lillian McHugh from MiNDFOOD – The journalist we’d most love to employ as a PR

Bree Player from Shop Til You Drop – The must follow journalist on social media

Gyan Yankovich from Cleo/Dolly – The journalist who we’d most like a make-up lesson from

Sarah Harris from Studio 10 – The journalist with the most enviable style

Rosie Waterland from Mamamia – The journalist with the quirkiest writing style

Samera Kamaleddine from Women’s Fitness – The journalist we secretly want to be BFF with


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