Storytelling in PR to be conference focus
The art and craft of using PR to tell a story will be one of the topics discussed at this month’s CommsCon conference.
Kieran Moore, CEO of Ogilvy PR, Catherine Donnelly, head of PR at Naked Communications and Joanna McCarthy, corporate communications manager at Kimberly-Clark Australia will join the discussion.
Moore will talk about why she believes the PR industry is often so poor at telling its own story, and how practitioners can improve .
McCarthy will talk about the importance of story-telling internally.
And Donnelly will discuss new models of PR and the shift in the advertising process in creating campaigns people want to talk about.
Today marks the final deadline for the early bird discount for the conference, which takes place on March 14. The programme can be viewed here.
