Strategy agency How To Impact appoints Guy Hudson as innovation director

Strategic innovation consultancy How To Impact has appointed Guy Hudson to the newly created role of innovation director.

Hudson joins How To Impact from the UK where he was the lead strategist and head of Asia Pacific at Founders Intelligence.

Hudson said: “How To Impact not only helps its clients to develop great products and services, but also builds new thinking into the core of their businesses.”

In 2009 he started as a strategy analyst to manager at Accenture, where he worked for almost six years.

Owned by parent company Deepend, How To Impact has worked with Canon, McDonald’s, Lion, Nestle, KFC, Twinings and Schwarzkopf.

Matt Whale, managing director of How To Impact, said in a statement:”Guy’s extensive experience with startups will allow us to tap into Australian businesses’ desire to harness the benefits of open innovation and entrepreneurship within their organisations, and to fast-track disruptive innovation.”


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