MLC shifts focus from retirement to ‘best bits’ of life with new proposition
MLC has re-positioned itself as a brand which helps keep ‘Life Unchanging.’
The new proposition for NAB’s wealth management arm is a shift away from its ‘Save Retirement’ campaign, which ran for the last three years.
Created by Clemenger BBDO Melbourne, the latest piece of work came from the insight people want their future to be something similar to what they have in their life in the present.
