Strategy director departs Naked for London

Naked’s Communications’ insight and brand strategy director Ben Taylor has departed the agency to become strategy director of Touch DDB in the UK.  

Adam Ferrier, managing partner at Naked, told Mumbrella: “He went back to the UK for family reasons. He has our blessing.”

He said that Taylor had acted as an “internal consultant” with the agency’s Coca Cola team, a role now taken up by Brett Rolfe. Taylor also previously worked with nineMSN, which is no longer a Naked client.

Asked about rumours of further departures at Naked last week, Ferrier said there had been three redundancies in support and administrative roles following a restructuring.

Meanwhile, Mumbrella understands that Coke has given its digital work to STW agencies The White Agency and Ogilvy after a pitch.


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