Strategy hotshop Clear to work with WWF

WWF (World Wide Fund for Nature), has appointed M&C Saatchi’s strategy consultancy Clear to focus on developing its brand in Australia.

“Australians know who we are, but not always what we do,” said WWF National Manager of Brand, Marketing and Innovation’s Marni Ryan.

“We want our brand in Australia to be known for the big initiatives in our own backyard and the region.”

Clear MD Alan King said: “While we all recognise the panda, people don’t associate the brand with what WWF is doing in Australia, and in the region. We’re really excited to work with this team on this challenge.”


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