Streaming is no longer an edge case, and ‘bingeing is real’ says Nielsen

Josie Tutty

November 30, 2017 11:06

“Bingeing is real” and online video streaming is “no longer an edge case”, Nielsen’s Monique Perry has told an audience of marketers.

Speaking at Mumbrella’s Entertainment Marketing Summit this morning, Perry, Nielsen Australia’s managing director for media, used data to reveal how streaming is something the industry needs to start taking seriously.

Perry: Streaming is ‘no longer an edge case’

Perry revealed what happened the day individual shows were “dumped into Netflix”, proving “how incredibly successful Stranger Things was, reaching over 16 million Americans in the first day.”

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Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

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