News

Strong performances from The Front Bar and Home and Away give Seven a Thursday night win

The biggest ever audience for The Front Bar and another strong night for Home and Away has given Seven the edge for Thursday evening, propelling it to a 21.5% audience share.

Home and Away landed 617,000 viewers, making it the second most watched entertainment show behind Ten’s Masterchef which pulled 640,000.

The Front Bar cast

The Front Bar had its biggest national audience ever with 462,000 metro viewers and 606,000 when combined with regional figures. The result comes as Nine announced the axing of its AFL Footy Show after consistent low ratings.

Seven News was again the most watched show overall for the evening, pulling 1.028m for the first half of the show and 1.005m for the second half which airs as Today Tonight in some states.

Nine News was the most watched program for Nine, seeing 890,000 viewers tune in. Nine’s most watched non-news programming was Hot Seat which pulled 506,000 viewers, making it the 11th most watched show of the night.

In the key advertising demographics, Masterchef was the big winner, taking the top spot in all three – 16 – 39, 18 – 49 and 25 – 54. The second spot was taken by Seven News in the first demographic and Nine News in the latter two.

Nine held second place in the channel audience share behind Seven with 17.2%, followed by Ten on 13.4% and ABC on 11.4%.

The network audience share told a similar story. Seven was in the top position with 32.9%, followed by Nine on 23.2%, Ten on 19.4% and ABC on 16.5%.

7mate was the big winner in the multi-channels with 4.2% followed by 7TWO and 10 Bold both on 3.8%.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.