Blizzard of apple blossoms for Strongbow’s 2011 push

Looks great, good job

I do love me some Strongbow… but this ad, as pretty and clever as it is, sets off my OCD a bit… Apple trees don’t blossom in the summer, they blossom in the spring, and that’s all I can think about when watching it 😉

nb typo: in the last par I think the word “hard” is missing, as in “increasingly HARD to deliver growth in”

They should have spent the money on making Strongbow taste good. It’s the worst of all ciders on the market.

It’s a terrible TVC – using the blossoms to look like snow takes away from all the great things of the Aussie summer. Blossoms don’t have a strong enough connection to apples for the average consumer. Doesn’t work at all. Get an agency interested in selling the brand not one interested in winning awards for visual design.

Props to my mate Cornel from Electric Dreams – continuing to do awesome work

Hey Chris, I think the blossom as snow in summer is called an idea. Maybe you should get one.

Perfect for Strongbow. Apples. Apple Blossom. Summer. Great work guys.

It might be ‘an idea’ texas arranger, but is it a good one?

Apple blossom to look like snow flakes which is winter, but it’s really summer
and the snow is really apple blossom and ….. all a bit too hard for me.

In fact, what exactly is the idea texas arranger?

I’m with Chris and Dunno on this one. Nice special FX but what’s the message?
Snow = apples = Summer.
Fail!

I thought the message is that it doesn’t matter what season it is, it is always strongbow season. Seems pretty simple to me. I think its rad

I bet it started as a Christmas ad, maybe with a traditional Christmas track. Then it makes more sense. Once the client decided that the message should be “summer”, or asked for a “more contemporary, aspirational track”, or the agency missed the deadline and gave itself only a week until Christmas, the idea had to shift a few degrees. And suddenly it doesn’t work quite as well.

Yeah. What a crock.
I felt the same way about the Carlton Draught Big Ad.
I mean, seriously…. where did all those guys come from? And why are they wearing the some coloured smocks? And if they’ve been running around in the plains for so long, why are most of them still fat?
Derp de derpily derpy dum.

nice, very nice

In typical industry fashion everyone jumps all over a big client and big agency. Just focusing on the ad, I think it’s a great execution.

Communicates summer, friends and a nice cold cider. That’s what I get from it. Great track too. I now have a renewed perception of Strongbow.

The typical consumer doesn’t analyse an ad as much as the industry does either.

Whatever happened to sweet, dry or draft?

I agree with Johno.

Great ad!

the haters are twits (from competitors no doubt). It’s a great whimisical ad with a nice soundtrack and a novel idea of blossoms as summer’s snow. it’s cool.

Nice idea. Hope they pick up all of the paper when they finished

I’m more with the haters than the lovers.
If the brief was we want people to know that Strongbow comes from apple trees, is nice in summer and is quite a cool brand then it just about delivers.
But can’t help thinking it would’ve been so much better if it had a better track and was done the other way around – i.e. started with a regular summers day and then it started to ‘snow’.

People aren’t knocking it becuae they don’t like it. It is an opinion that is well expressed. I thought it had a confusing message. the apple blossom message is lost. It looks like snow.

It looks good, but so what. Will it make people want a Strongbow? That’s what counts. I’m not convinced- but I like the pool shot. and being in my shorts when it snows. sorry… it’s not snow……

dammmit…. i reckon that was excruitiatingly close to being a great ad. It just didnt seem to “kick in” for me. It felt like it was building up to something really exciting and then it just finished too quickly. (cue “that’s what she said”) All in all it looked and sounded really good but i was just left a tad disappointed at the end.

What is everyone talking about? Seems clear to me: At first I thought it was snow, then I was wondering why everyone is acting like it’s warm/summer, then the reveal: it is summer. It’s not snow, it’s apple blossom. ta da! Pretty simple but still clever. Great track, great pool scene, I love this ad.

I’m with the lovers, not the haters on this one. I think it was a pretty excellent ad.

Nice one Clive!

I’m with Chris and Dunno..all a bit too confusing for the average punter..summer messaging is lost and I prefer a pint of ale in colder weather

It’s okay in terms of production but I feel the bigger picture has been lost because it lacks a trigger to make people talk about it. Beer/cider ads are increasingly competitive in the social space but this ad lacks a clever angle i.e. it’s not; funny, sexy, shocking, spectacular, moving, illuminating or original.

What song is used in the ad?

earth to steele haigh – the vast majority of people don’t waste their time talking about ads, and cleverness is but one element that makes an ad notable and memorable. This one has cuteness and whimsy in spades.

Sven I’m arguing that viral ads are important for these types of advertisers and people do share good content digitally. I’m of the opinion this ad won’t get much organic distribution online. The song is actually the most viral element – the agency should seed it seperately 🙂

Pity the cider tastes like crap. Much better ciders on the market ie. Monteiths

@BadBoy – Young blood by Naked and Famous

song title?

Shockingly bad cider…Sydney, Perth and Canberra-siders should get on Westons and Stowford Press! Absolutely amazing REAL cider!

watch strongbow go through the roof in the alpine regions in 2011
made me feel kinda homesick and want to go for a snowboard
will work a treat in the right areas

i think this is a great Ad,im from the UK and have been here for 5 years, Cider is huge in the UK and a very refreshing drink, this ad puts that across and gives that summer feeling

love the soudtrack also, great work

The song is by ” the naked and the famous” and is called “young blood “

Never seem to remeber what its for … good creative/production but misses the mark