Dr Mumbo

Studio 10 – Mugs!

studio ten mugs 1

Why does Rob McKnight have two personalised mugs?

Christmas is fast approaching and Dr Mumbo has been wondering what to get his colleagues this holiday season…

Fortunately his prayers have been answered by Channel Ten’s Studio 10, which featured the one and only Jono Coleman together with the show’s executive producer Rob McKnight selling “collector’s edition” personalised Studio 10 Mugs. 

The price for a mug? A bargain $29.95 and, for the record, that includes postage and handling on your mug!

Screen Shot 2013-12-12 at 11.34.27 AMIf you have four minutes it well worth watching the full pitch by Coleman and McKnight here.

Dr Mumbo particularly enjoyed the testimonials by members of the Studio 10 audience about why they wanted the $30 mugs.

RedshirtTake for example ‘man in a red shirt’ who tells the camera:

“I’m a big fan of of the show and I’ve got to get one of those Studio 10 cups so I can pretend I’m the CEO of Channel 10.”

Oh the fun you could have with a $29.95 Studio 10 mug…

Dr Mumbo is thinking of getting one for everyone in our office.

But have Studio 10 run out of paid (external) infomercial content after just five weeks?

Fortunately no, at the end of the segment Coleman and the less than camera shy McKnight admit a technical problem with one of the other advertorials segments forced them to think on their feet with short notice.

The inimitable Joe Hildebrand also weighs in at the end saying he’s had plenty of emails about Studio 10 being mugs.

Ok gents, but lets not push the Studio 10 collectibles too hard…

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.