STW’s Bohemia Group appointed as Travel Insurance Direct’s principal agency
Bohemia Group, part of STW, have been appointed the principal agency of Travel Insurance Direct – handing communications strategy and media planning.
The announcement:
Strategy meets data Media agency Bohemia Group, part of STW, has been appointed by Travel Insurance Direct as its principal agency.
Bohemia has been charged with communications strategy, media planning and buying for Travel Insurance Direct (TID), including digital media and data analytics.
Brett Dawson, Founder and Managing Partner, Bohemia said: “We are excited by the opportunity to work alongside such an entrepreneurial organisation and help them grow what is already a very successful direct business model.”
Diana Watts, General Manager, Travel Insurance Direct said: “We were really impressed with Bohemia’s strategy and vision to help our brand prosper in the multi-channel world we live in. Looking forward to some successful results.”
Launching with a new campaign on February 25, TID ventured for the first time into the TV & Digital Video markets with brand new creative.
With more than one million Australians using TID as their travel insurance provider of choice, it is the leading internet-based travel insurance company in the country.
The appointment is effective immediately.
Bohemia is part of STW Group, Australia’s leading marketing content and communications services group.
Source: STW press release.
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