Subaru, Volvo, Deloitte and Suzuki to speak at Mumbrella Automotive Marketing Summit Sydney

Subaru general manager of marketing, Amanda Leaney, will take the stage at the Mumbrella Automotive Marketing Summit in Sydney on August 8 to explain the strategy and execution behind the brands ‘do’ positioning.

Leaney, Subaru Australia’s top marketer, will reveal insights about the Subaru ‘do’ positioning

Known for backing all-wheel-drive vehicles (aside from the BRZ model) and their ability to benefit active people, Subaru turned to the positioning in 2016 and recently gave it a refresh.

Leaney will discuss the evolution of the positioning. She’ll reveal how Subaru ‘do’ has shaped the brand and how the Australian driver has engaged with it.

Is Australia’s love affair with the SUV sustainable? Volvo Cars Australia boss will discuss it in-depth

Volvo Car Australia managing director, Nick Connor, will address the sustainability of Australia’s love affair with the SUV – an important area for Volvo with highly successful SUV models including the XC60 and XC90.

Connor will reveal consumer trends propelling the growth in the SUV segment, discuss where consumers’ preferences are heading in 2019/2020 and whether the sedan will be able to make a comeback – a big question for the brand in light on its investment in new sedan models like the S60.

The brains behind Suzuki’s latest campaign will reveal how they tackled new mobility challenges with fun

Also speaking is Deloitte Consulting partner of creative and media, Adrian Mills, with Suzuki national manager of marketing – automotive, Daniel Mercuri.

The pair will present a case study on tackling new mobility options head on and explain why a focus on the fun of driving rather than the technology involved became a crucial part of Suzuki’s campaign.

How are automotive brands spending? SMI’s Ractliffe will reveal the trends

How the automotive industry is spending its media budget will also come under the spotlight as SMI managing director Jane Ractliffe reveals the latest trends.

Automotive is one of the biggest spending industries so how is that money being spent and is your brand keeping up with or bucking the trends?

The Mumbrella Automotive Marketing Summit takes place on August 8 at the Four Seasons. Early bird tickets are on sale now.


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