Nielsen Marketing Cloud to launch this month

April 4, 2019 9:24

Global measurement company Nielsen has announced the Australian launch dates for its Nielsen Marketing Cloud.

The data management platform will launch in Melbourne on 11 April and Sydney on 16 April, and offer Nielsen data sets, including Nielsen Homescan and Nielsen Consumer and Media View.

While many companies offer cloud-based data management platforms, Nielsen claimed none have access to the same level of data and analytics as it does.

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

Topics

Adam Krass Aiden Quinn Andrew Palmer Data Management Platform Dave Lodge Eugene Du Plessis Nielsen Nielsen Consumer Media View Nielsen Homescan Nielsen Marketing Cloud Ranjeet Laungani Rebecca Rizzo Shalabh Atray Susie Cardwell Timothy Whitfield