Subscription toilet paper brand How We Roll Co gives digital marketing account to The Wired Agency

The Wired Agency has been appointed digital marketing agency for subscription brand How We Roll Co.

The Wired Agency, which is based in Manly, NSW,  will be responsible for the brand’s paid search and shopping, SEO and display marketing, and will be working on the launch of How We Roll into New Zealand and the USA.

How We Roll Co has launched just after Australia saw a record demand for toilet paper

How We Roll Co launched in Australia last week , offering an eco-friendly alternative to supermarket-brand toilet paper. The business’ toilet paper, paper towels and tissues are 100% recycled and use bamboo instead of trees.

For every product sold, How We Roll Co donates one tree through non-profit organisation One Tree Planted.

Managing director of The Wired Agency, Angela Hampton said: “We are stoked to be partnering with How We Roll Co.”

The founder and managing director of How We Roll Co, Georgia Wright said: “After speaking to Ange and the Wired team about How We Roll Co and hearing their passion for the brand it was great to see someone as excited as us. Combine this with some really strong brand case studies and a highly experienced team we are excited to see the growth that can come from working with The Wired Agency.”


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