Subway promote breakfast with animated ad

Subway has launched a new animated campaign promoting its breakfast menu which sees a singing and dancing Sub alongside his “friends” poached egg, bacon, onion, tomato and baby spinach.

Created by Smoke Creative, the campaign positions Subway breakfast as a better way to start the day.

Subway Australia and NZ marketing director Gina Kahler said: “A Subway breakfast sub is a great way to start the day, we’re offering our customers a tasty and freshly prepared breakfast on the run that tastes great.”

Complementing the commercial is a series of character videos which can be viewed on the brand’s Facebook page.


  • Creative: Smoke Creative
  • Digital/Outdoor: Ripe Solutions
  • Media buy: IKON
  • PR: Zeno Group

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