Subway, Qantas, ANZ line up for oOh!media’s Australian Open coverage
Qantas Frequent Flyer, ANZ and Subway have signed on as sponsors of oOh!media’s Australian Open out-of-home coverage ahead of the tennis tournament’s launch this Sunday.
Throughout the two-week tournament, oOh! will present key match scores and highlights from the tournament across its office, airport, street, road, and retail signage, as part of an exclusive multi-year out-of-home partnership with Tennis Australia entered into in 2023.
Qantas Frequent Flyer, ANZ and Subway will “leverage deeper integration opportunities, new in 2025, blending their creative with Australian Open visuals and live tournament updates, which includes fresh creative templates to seamlessly combine marketing messages alongside Australian Open content”.
Chris Freel, oOh!’s group director of sales, said: “The Australian Open is one of the biggest events on the sporting calendar, and it’s exciting to see iconic brands like Qantas Frequent Flyer, ANZ and Subway partner with oOh! to amplify brand messaging.
“By combining creative with live tournament updates across our digital network, they’re creating meaningful connections with audiences on a massive scale.”
Last year, more than a million fans came through the gates during the AO, adding $482 million into Melbourne’s hospitality and tourism sector.
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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