Subway taps Fresh Prince theme song in first campaign from Publicis

January 4, 2021 12:37

The famous theme song to 1990s sitcom The Fresh Prince of Bel-Air has been remixed by Subway for its new campaign that has revived the brand’s tagline, ‘Eat Fresh’.

The new lyrics of ‘Yo Home to Bel-Air’ position Subway as the ‘fresher’ fast food option in the market. The track is performed by New Zealand actor Julian Dennison.

The campaign comes from Publicis, which was appointed Subway’s creative agency of note following a pitch process that began in early 2020.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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