Subway reviews its brand strategy and creative account
Subway Australia and New Zealand is reviewing its brand strategy and creative account, following three years with Wunderman Thompson.
Subway has revealed that it has invited Wunderman Thompson to pitch for the account, as well as fellow WPP AUNZ agency VMLY&R and Publicis.
Subway is reviewing its brand strategy
Over the past two years under the guidance of Wunderman Thompson, Subway has undertaken a brand transformation, the brand said in a statement.
Subway Australia and New Zealand head of marketing, Rodica Titeica, said the successful agency that will take the brand to its “next strategic phase”.
“Wunderman Thompson has been instrumental in helping us deliver our brand transformation across Australia and New Zealand, with the award-winning Fall in Love with Lunch Again and World Sandwich Day campaigns,” Titeica said.
“Over the past two years Subway has revitalised our core menu, transformed our restaurants and launched an app and loyalty program, with Wunderman Thompson successfully helping us invite Aussies and Kiwis into our restaurants for a new Subway experience.
“At the cusp of a major new stage for the brand, we are inviting some of the best agency minds in Australia the chance to partner with us and help shape our brand creative strategy.”
The move follows the addition of a new incoming global CEO and chief marketing officer.
Subway expects to make an appointment by the middle of the year.
We’ve had an awesome couple of years. The agency helped us transform the brand, created award-winning campaigns and has been instrumental to our success. So we’re calling a pitch.
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@sub-standard This surprises you? McD’s and KFC have been doing great work and then there’s the minnows like Grill’d, and Guzman who have beaten them at their own game with “clean is the new healthy” – whatever the hell that means anyway.
WT produced alright stuff, more suited for an accounting firm or government department. Not a fast food brand that needs to be relevant to a new generation.
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Franchisees are the loss makers
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Curious that Maccas is allowing VML to pitch on this? aren’t they still on the roster but doing less stuff?
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Forget the advertising, if Subway stores did not have a strange smell I would wander into their stores more often.
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