Summer box office numbers up 27% on last year, as cinema sees 10.5m admissions

Val Morgan has reported that the summer holiday period brought in 10.55 million admissions in Australian cinema, with box office numbers up 27% on the same time last year.

The period, from December 15 to January 29, was likely bolstered by the school break, with 45% of all admissions falling inti the 14 to 39 demographic.

The data was put together by Val Morgan’s own audience measurement platform, CineTAM.

The highest rating film to hit screens this summer has been Avatar: The Way of Water, which delivered 4.44 million admission, of which 50 per cent were for 3D sessions.

Guy Burbidge, managing director of Val Morgan Cinema, said: “We’re so pleased to see these solid results from the school holiday period with Avatar: The Way of Water an absolute stand out, overdelivering on our holiday forecasts, particularly with 3D admissions. The performance of summer really sets us up for a strong year and at +27 per cent STLY, 2023 we couldn’t have got off to a better start.”

Burbidge added: “This year has a really exciting mix of high-reaching cultural moments, quality youth-focused performers, juggernaut family franchises and a high level of discerning quality AB titles”. These audience numbers and the future slate only demonstrate the strength and depth of Cinema in Australia and puts us firmly back on the radar of brands wanting to deliver guaranteed audience’s and blockbuster brand results.”


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