MAFS proves a worthy bride as Nine wins Tuesday night
Nine’s Married at First Sight (MAFS) maintained strong momentum after launch night, topping entertainment on Tuesday with 796,000 metro viewers and handing the network another overall win.
MAFS also topped all three key advertising demos on Tuesday night. It was followed by Home and Away on Seven, which aired to 492,000 metro viewers. While Seven’s The Chase Australia drew in 447,000 metro audience.
Married at First Sight
I’ve always wondered what “uplift” means in this context?
Hi John, thanks for the comment, the uplift here is the percentage increase on the Metro & Regional Linear TV Overnight audience from 7 Day TV Time Shift & BVOD. But good point about context, we’ll make sure to include that under the graph in the future.
Cheers,
Darcy
The ratings image which has been included is from last Tues (24/01) rather than 31/01 as I think was intended…
Hi Anon, thanks for the comment. The ratings pictured was the OzTam Consolidated 7 data for the same day a week earlier, incorporating Live and Playback viewing within seven days of the original broadcast. If you’re interested, here’s more about OzTam’s rating process: https://oztam.com.au/TheRatingsProcess.aspx
Cheers,
Darcy