MAFS proves a worthy bride as Nine wins Tuesday night
Nine’s Married at First Sight (MAFS) maintained strong momentum after launch night, topping entertainment on Tuesday with 796,000 metro viewers and handing the network another overall win.
MAFS also topped all three key advertising demos on Tuesday night. It was followed by Home and Away on Seven, which aired to 492,000 metro viewers. While Seven’s The Chase Australia drew in 447,000 metro audience.
Married at First Sight
The next in entertainment was Seven’s Australian Idol and Ten’s Australian Survivor, both of which launched on Monday night alongside MAFS. Idol drew in 434,000 metro viewers and Survivor attracted 410,000 metro audience.
Nine’s Hot Seat brought in 350,000 metro viewers, while a screening of The Castle on the network aired to 323,000 metro viewers.
The #1 news program on Tuesday was Seven News at 6:30 with 865,000 metro viewers, followed by Seven News with 846,000, Nine News at 6:30 with 776,000 and Nine News with 772,000.
As mentioned, Nine network won the overall share with 33.9% on Tuesday night, followed by Seven with 26.6%, Ten with 16.3% and ABC with 15.2%.
The top-rated primary channel on Tuesday was Nine with a 26.3% share. However, the top-rated multichannel was 7Two with 3.3%.
In the latest Daily Consolidated 7 Total TV Report for 24 January, Seven News was the #1 program nationally across linear, with 1.48 million viewers, including 35,000 on BVOD and an uplift of 2%.
However, the program with the biggest uplift was Ten’s The Bachelors with an uplift of 49% and a total of 610,000 viewers overall, and BVOD audience of 150,000 nationally.
[click to enlarge]
Got a tip?
Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
Linkedin
Hi John, thanks for the comment, the uplift here is the percentage increase on the Metro & Regional Linear TV Overnight audience from 7 Day TV Time Shift & BVOD. But good point about context, we’ll make sure to include that under the graph in the future.
Cheers,
Darcy
Hi Anon, thanks for the comment. The ratings pictured was the OzTam Consolidated 7 data for the same day a week earlier, incorporating Live and Playback viewing within seven days of the original broadcast. If you’re interested, here’s more about OzTam’s rating process: https://oztam.com.au/TheRatingsProcess.aspx
Cheers,
Darcy
I’ve always wondered what “uplift” means in this context?
User ID not verified.
The ratings image which has been included is from last Tues (24/01) rather than 31/01 as I think was intended…
User ID not verified.
Have your say