SumUp unveils Nine Audio: Finance launch partnership
Financial tech organisation, SumUp, is officially a launch partner of Nine’s new offering, Nine Audio: Finance.
The announcement:
Leading global financial technology company SumUp is thrilled to announce its partnership with Nine Radio as an official launch partner of Nine Audio: Finance.
“We’re delighted to partner with Nine Radio on this first-to-market collaboration,” said Peter Stowe, head of trading at Sanctuary Media Group.
“This strategic partnership marks a significant milestone for SumUp as they continue to supercharge their retail launch across Australia. It really has been a remarkable journey so far, with much more to come. The whole team is very proud to be part of it.
Formally announced as part of the Nine 2025 Upfronts a fortnight ago, Nine Audio: Finance is a new premium short-form, high-frequency ad solution adjacent to their network’s finance reports.
We’re really looking forward to the launch,” said SumUp managing director Malcolm Areington. “We are excited to partner with Nine Audio and Sanctuary Media Group to bring this innovative, media-first solution to a national market. The collaboration allows us to connect with our target audience of small, micro, and nano merchants, as well as mid-tier SMEs. It’s a significant step forward in our mission to empower small businesses.”
Mr. Areington pointed out that SumUp offers merchants a simple, accessible, and inexpensive way to accept payments, with a flat fee per transaction, irrespective of the card used.
“This partnership showcases how Nine Audio’s financial content is delivered for listeners, providing a seamless and engaging experience,” said Ashley Earnshaw, director of sales – Total Audio at Nine Radio.
“We are thrilled to collaborate with SumUp on the launch of Nine Audio Finance, a customised solution to drive deeper brand consideration and ROI. This partnership showcases our focus on premium contextual audio solutions for advertisers creating a unique, brand safe platform, to own the financial conversation across the day”.
Source: Sanctuary Media Group
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