Sun-Herald reintroduces TV liftout after reader complaints

Fairfax’s Sunday Sydney paper The Sun-Herald has reintroduced a TV liftout five weeks after dropping a dedicated section as part of a relaunch of the newspaper.

The Sun-Herald also today increased its cover price by 30c to $2.30, a rise of 15%.

The TV liftout now comes within the newspaper’s new Unwind entertainment liftout. The move follows a backlash from readers unhappy about the lack of a dedicated TV guide following the paper’s relaunch.

It marks the fifth strategy for the newspaper’s TV coverage in just under a year.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.