Sunbeam campaign focuses on avoiding surprises

Creative agency Droga5 has launched its first piece of creative for appliance manufacturer Sunbeam with a campaign focusing on people being given unwelcome surprises.

Droga5 won the account earlier this year from Brave.

The TV ad shows a variety of situations where people are surprised, from a man putting his hand on an electric fences, to a woman eating a apple with worm in it.

John Turnbull, Sunbeam’s GM of marketing, said: “It’s been great working with Droga5 to refresh the brand’s thinking and communication and this is just the start of both a great idea and a great relationship.”



  • Creative Chairman: David Nobay
  • Executive Creative Director: Duncan Marshall
  • Creative Director: Daryl Corps
  • Writer: Mietta McFarlane
  • Art Director: Luke Chard
  • Strategic Planner: Cat Mellon
  • Business Director: Sam Jones
  • Agency Producer: Jessica Boyd

Production (GoodOil)

  • Director: Rhett Wade-Ferrell
  • Producer: Emma Thompson

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.