Sunbeam campaign focuses on avoiding surprises
Creative agency Droga5 has launched its first piece of creative for appliance manufacturer Sunbeam with a campaign focusing on people being given unwelcome surprises.
Droga5 won the account earlier this year from Brave.
The TV ad shows a variety of situations where people are surprised, from a man putting his hand on an electric fences, to a woman eating a apple with worm in it.
John Turnbull, Sunbeam’s GM of marketing, said: “It’s been great working with Droga5 to refresh the brand’s thinking and communication and this is just the start of both a great idea and a great relationship.”
Credits:
Agency:
- Creative Chairman: David Nobay
- Executive Creative Director: Duncan Marshall
- Creative Director: Daryl Corps
- Writer: Mietta McFarlane
- Art Director: Luke Chard
- Strategic Planner: Cat Mellon
- Business Director: Sam Jones
- Agency Producer: Jessica Boyd
Production (GoodOil)
- Director: Rhett Wade-Ferrell
- Producer: Emma Thompson
