Suncorp is continuing its sustainability messaging with a new ad from independent creative agency The Hallway.
The campaign follows the launch of the new brand platform earlier this year called ‘Banking you can feel good about’.
The 30-second spot explains Suncorp’s $3000 Solar Home Bonus, linking it directly to minimising the effects of climate change, including helping an echidna “dig a lot of holes”.
The Hallway executive creative director Simon Lee said: “Switching to solar power is a relatively simple thing to do, but the ripple effect of doing so is far reaching. This ripple effect provides fertile creative territory that we’re having a lot of fun exploring with our partners at Suncorp.”
Suncorp Bank executive manager, marketing Potta Findikdis added: “The Solar Home Bonus is a great example of the way that Suncorp Bank is helping our customers with their financial wellbeing as well as having a positive impact on the world we share. This spot is a charming way of bringing our new brand positioning to life with tangible evidence of the actions we are taking to honour our commitment to contributing to a more sustainable future for all.”
The campaign is on TV, cinema, digital, social and outdoor.
Credits:
Client: Suncorp BankEGM Digital, Customer & Strategy: Jess GleesonExecutive Manager, Bank & Wealth Marketing: Potta FindikidisManager, Bank Marketing: Ben AshtianiBank Marketing Lead: Cathy McLennanBank Marketing Lead: Stacey ThomasBank Marketing Specialist: Kat PopeAgency: The HallwayExecutive Creative Director: Simon LeeCreative Directors: Jessica Thompson & Aldo FerrettoHead of Strategy: Tim MottauHead of Project Management: Libby HamsSenior Account Manager: Jemma ParkinCEO: Jules HallFilm Production: Rabbit ContentDirector: Owen TrevorProducer: Katrina MawExecutive Producer: Lucas JennerDirector of Photography: Pete EastgateEditor: Drew Thompson AseColourist: Olivier FontenayOnline: Arc EditVFX: Eugene RichardsVFX Producer: Michaela Fenton Original Music and Sound Post: Sonar MusicComposer: Jackson MilasMusical Director: Cam BruceMusic Engineer: Josh PearsonSound Designer: Andy StewartSonar Executive Producer: Sophie HaydonEndframe animations: Josh Graham, Summer StudiosImage composition and Retouching: CreamMedia: OMDHead of media strategy: Lisa LeachAccount Director: Anna HigginsAccount Manager: Sophie ColeSenior Media Trader: Ivy TranActivations Manager: Avinash RajActivations Account Director: Ksenia Pankratova