Sunday Gravy ushers Sorbent into client catalogue
Independent PR and creative agency, Sunday Gravy, has signed tissue and toilet paper brand, Sorbent, as its newest client.
The agency broke the news on Monday morning, with the appointment to begin effective immediately.
When speaking on the newfound working relationship between Sorbent and Sunday Gravy, Sorbent marketing manager, Victoria Panayiotou, described the latter as “the perfect partner” to creatively reenergise the brand.
“We see in Sunday Gravy the perfect partner to elevate our brand in a way that’s both creatively fresh and true to our longstanding commitment to delivering an emotionally led story around our key strengths,” she said.
“Sorbent chose Sunday Gravy because they saw in us the same values that have kept their brand beloved for generations—an unwavering dedication to creating genuine moments of comfort, with a dash of unexpected creativity,” added Sunday Gravy’s general manager, Anna Camuglia.
The news comes over a week after business technology business, Square, launched the ‘Service Still Matters’ brand platform developed via a collaboration with Sunday Gravy.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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