The Leukaemia Foundation hands the World’s Greatest Shave to Thinkerbell

February 3, 2025 1:40

Thinkerbell has won a competitive pitch that will see them serve as the lead agency for the Leukaemia Foundation’s fundraising initiative, the World’s Greatest Shave 2025.

The appointment results in the Leukaemia Foundation operating on an integrated model, requiring the advertising agency to provide them with creative support and media services.

Thinkerbell’s first piece of work with the charity was “to bring the 2025 World’s Greatest Shave campaign to life”, consisting of a Australian-targeting media strategy and a emphasis of the event’s participatory solidarity.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.