F.Y.I.

Sunday Tele partners with Toy Story 3 for pre Christmas promo

News Ltd’s The Sunday Telegraph has partnered with Toy Story 3 to offer a family orientated promotion – anyone who purchases The Sunday Telegraph on November 14  will receive a Toy Story 3 collectors album with their paper.    

The announcement:

Woody, Jessie, Buzz and the rest of the Toy Story 3 gang are joining The Sunday Telegraph for this year’s most value-packed newspaper promotion.

In the lead up to Christmas, Sydney’s favourite family newspaper is offering readers this year’s must-have toys as exclusive miniature Stick‘em figurines.

On Sunday November 14, purchasers of The Sunday Telegraph will be able to collect an exclusive Toy Story 3 collectors album, and Woody Stick‘em figurine free of charge via participating retailers.

From Monday November 15 to Sunday November 28, by purchasing The Daily Telegraph or The Sunday Telegraph a different Toy Story 3 Stick’em will be available every day for only $2.

Grossing over $1 billion worldwide, Toy Story 3 was the number one film of the year and the ninth most popular of all time in Australia, And according to estimates over 90% of the Australian population have seen a Toy Story film.

Sunday Telegraph Editor, Neil Breen, commented, “The Sunday Telegraph is a newspaper for the entire family, and an essential part of any Sydney weekend. Partnering with Toy Story 3 reflects what we feel family time should be about, offering Mums, Dads and kids another great opportunity to spend fun time together “

Source: News Ltd press release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.