Sanofi-aventis appoints Zenith Optimedia

Pharmaceutical company Sanofi-aventis has appointed Zenith Optimedia as its global media agency.     

The announcement:

Sanofi-aventis has appointed ZenithOptimedia as its worldwide media agency of record, following a global tender that started in May and that involved major communications networks around the world. Australia is a key growth territory for the company and was one of the major markets involved in the pitch process. The account will be coordinated across 70+ markets from Paris by ZenithOptimedia France, with the support of four regional hubs, in Europe, the USA, Asia Pacific, and Latin America. The media planning and buying for sanofi-aventis in Australia will behandled by teams in Brisbane and Sydney. Sanofi-aventis spent a reported AU$11 million in Australia in 2009 (Source: Nielsen Media Research).

Source: Zenith Optimedia press release